NARF | Telling Natasha’s Story

The Brief

People are affected by life threatening allergies all over the world. They cause anxiety and inhibit the ability to enjoy aspects of life other people take for granted.

Natasha Ednan-Laperouse tragically lost her life from a severe allergic reaction. Her death could have been avoided if the food labelling was clear and a reliable medical remedy was available to reverse the effects of allergic reactions.

The general public need to be made aware of the steps being taken towards eliminating allergic disease and what could happen to so many people if its not carried out.

The Idea

Tell Natasha’s story to communicate the reality of food hypersensitivity and highlight the work her parents are doing to change this.

The Results

Over £1m in funding towards eradicating allergic disease.

The Work