Drop Project | The Making of…
The Brief
Drop Project is a well respected craft beer in small circles due to their exceptional quality of product. However, with an interest to overtake the big contenders in their market - a clear brand story and positioning is needed to achieve success.
Standing out from the crowd is important in a saturated market and this was necessary for the next stages of progression.
The Idea
Marketing insight and creative guidance was necessary to pave the way for Drop Project’s aspirations going forward.
Using the gap identified in the market (lifestyle craft beer brand). We tapped into that niche to build out the brand.
Re-positioning Drop Project’s brand and harnessing the adventurous lifestyles of their target demographic to create an association with their hobbies and the brand’s ethos.